First Woman to Lead UNWTO – COTHM Congratulates Shaikha Nasser Al Nowais
A historic milestone has been achieved in global tourism leadership as Shaikha Nasser Al Nowais from the UAE becomes the first woman to lead the United Nations World Tourism Organization (UNWTO). This remarkable appointment, approved unanimously by more than 160 member states, marks a new era of inclusivity and empowerment in the global tourism sector. She will officially serve as Secretary-General of UN Tourism for 2026–2029.
A Defining Moment in Global Tourism
Shaikha Nasser Al Nowais’ leadership represents a transformative chapter in international tourism governance. Her appointment showcases not only her exceptional vision and leadership but also the growing influence of women in shaping the industry’s future.
With a focus on innovation, sustainability, and cross-cultural collaboration, she aims to guide UN Tourism toward a more inclusive and globally connected future.
COTHM Global’s Proud Congratulations
COTHM Global proudly extends heartfelt congratulations to Shaikha Nasser Al Nowais on this groundbreaking achievement. As a global institution committed to advancing tourism and hospitality education, COTHM recognizes this as a monumental step for the region, the UAE, and women around the world.
Her success symbolizes the empowerment of women in leadership roles, promoting diversity, equality, and progress in the tourism industry — values deeply shared by COTHM.
Empowering Women in Global Leadership
This achievement serves as an inspiration for women across nations to pursue leadership in travel and tourism. The rise of Shaikha Nasser Al Nowais demonstrates that visionary leadership transcends boundaries and reinforces the importance of inclusivity in shaping the world’s tourism future.
As COTHM continues to develop future leaders in hospitality and tourism, this milestone reaffirms the power of education, innovation, and representation in driving global change.


