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Pakistan NextGen Hospitality Challenge (PNHC)

Innovation, Sustainability & Strategic Impact in Hospitality

April 08 - 11, 2026

1st Ever Hospitality Challenge in the History of Pakistan

Cover of the Pakistan NextGen Hospitality Challenge guide book Download the guide book

08 - 11

April, 2026

  1. 01

    Masterclass, Industry Visit Case Analysis

    Total Duration: Full DayMasterclass – Orientation and competition briefingIndustry Visit: Front Office Operations at a Real Hotel in Lahore

  2. 02

    Practical Simulations & Presentations

    Simulation Task BlockStart Time: 9:00 AMDuration: 20 minutes total (2 mins quick prep + 18 mins performance)

  3. 03

    Showcase & Celebration

    Role PlaysStudent-Produced DocumentariesGala Dinner & Award Ceremony

CEO’s Message

Portrait of Ahmad Shafiq

Ahmad Shafiq

Founder/President & CEO – COTHM
Founder – Pakistan NextGen Hospitality Challenge (PNHC)

It gives me immense pride to witness the launch of the Pakistan NextGen Hospitality Challenge (PNHC 2025)—an initiative that reflects the evolution of hospitality education in Pakistan and our commitment to nurturing future industry leaders.

When we established COTHM, our vision was to transform hospitality education into a powerful platform that blends knowledge, skill, and leadership. Over the years, we have empowered thousands of students with internationally aligned curricula, practical training, and global exposure. PNHC 2025 now stands as a natural progression of this mission—a bold, forward-looking platform where talent meets opportunity.

The COTHM legacy

Three decades of placing Pakistani talent in the world’s kitchens and hotels

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