COTHM Endorses Regional Cooperation in Tourism
In a major diplomatic development, Pakistan has officially extended its support to China for hosting the UN Tourism Regional Office. This milestone represents a strong commitment toward regional cooperation, sustainable tourism, and global competitiveness across Asia.
COTHM appreciates this decision as it aligns with Pakistan’s ongoing efforts to promote tourism education, cultural exchange, and professional growth in the hospitality sector.
Strengthening the Pakistan–China Strategic Partnership
The endorsement reinforces the long-standing friendship between Pakistan and China, who continue to collaborate under initiatives like CPEC, cultural programs, and tourism projects. This joint effort aims to boost people-to-people connectivity and open doors for shared investments in travel, hospitality, education, and heritage promotion.
COTHM believes this move reflects a forward-looking vision for Asia’s tourism sector—one that integrates innovation, inclusivity, and digital transformation.
China’s Capacity to Lead Regional Tourism
With China’s extensive tourism infrastructure, global connectivity, and international reputation, the country is well-positioned to host the UN Tourism Regional Office. Its proven leadership in destination management and visitor services makes it the ideal hub for Asia’s tourism development.
Pakistan’s backing adds significant momentum to China’s proposal, showcasing regional unity and shared goals for sustainable growth.
COTHM’s Vision for Regional Tourism Development
COTHM supports Pakistan’s vision of creating a cohesive Asian tourism network focused on capacity building, environmental sustainability, and global collaboration.
This partnership represents a transformative opportunity to enhance professional education, promote responsible tourism, and empower the next generation of hospitality leaders across the continent.
