Lahore recently hosted a landmark event, the Pakistan NextGen Hospitality Challenge 2025, where students and professionals united to showcase creativity, skills, and the future of hospitality in Pakistan.
A Visionary Leader Inspiring the Industry
Among the key figures, Zainab Ahmad Shafiq, CEO of Chocolate Academy and the driving force behind the challenge, shared her inspiration for initiating the platform.
She explained,
This idea was inspired by leading international platforms, and it could only be realized through the support and hard work of everyone here. Together, we made it possible.
Her words perfectly expressed the power of collaboration and determination that shaped the event’s success.
Celebrating Talent Across COTHM Campuses
The challenge brought together teams from all COTHM campuses nationwide, making the event a true representation of talent and diversity. With dynamic participation in competitions such as:
- Front Office Management
- Food & Beverage / Restaurant Service
- Sales & Marketing
- Tourist Destination Management
- Strategic thinking in hospitality
- Innovation and Entrepreneurship
the atmosphere remained vibrant, filled with passion, innovation, and cultural exchange.
Recognizing Innovation and Youth Potential
The award ceremony further highlighted the vision of leaders like Zainab Ahmad Shafiq, who continue to empower youth and strengthen Pakistan’s hospitality sector. Her commitment ensures that initiatives like the NextGen Hospitality Challenge gain recognition both locally and internationally.
Leaving a Lasting Legacy
The evening concluded with awards, cultural showcases, and heartfelt acknowledgments. Students, mentors, and industry professionals left inspired, motivated to carry forward the legacy of excellence started by the Pakistan NextGen Hospitality Challenge.
