A Proud Milestone for Pakistan’s Tourism Sector
A historic moment unfolds as COTHM Global proudly represents Pakistan on the world stage. The College of Tourism and Hotel Management (COTHM) has become the first Pakistani hospitality and tourism education institution to participate in the 26th General Assembly of the United Nations World Tourism Organization (UNWTO) held in Riyadh, Saudi Arabia.
This participation marks a remarkable achievement, not only for COTHM but for Pakistan’s growing presence in international tourism forums.
Celebrating Global Recognition and Leadership
At this prestigious event celebrating 50 years of UN Tourism, Mr. Ahmad Shafiq, Founder, President, and CEO of COTHM Global, represented Pakistan alongside Mr. Aftab ur Rehman, Managing Director of the Pakistan Tourism Development Corporation (PTDC).
Together, they demonstrated the strong collaboration between Pakistan’s public and private sectors in advancing tourism and hospitality education to meet global standards.
Reflecting Pakistan’s Commitment to Sustainable Tourism
COTHM Global’s participation in the UNWTO General Assembly symbolizes Pakistan’s commitment to sustainable tourism development, innovation, and education excellence. Through active global engagement, COTHM continues to align its educational initiatives with international benchmarks—helping students and professionals thrive in a globally competitive industry.
Furthermore, this milestone highlights how Pakistan’s hospitality education is contributing to the nation’s image as an emerging tourism destination, ready to embrace sustainability, technology, and global collaboration.
Inspiring the Next Generation of Hospitality Leaders
By representing Pakistan at such a prestigious global forum, COTHM Global inspires future generations of students to pursue excellence in tourism, hospitality, and culinary education. This participation proves that Pakistan can lead and innovate at the global level, ensuring a brighter, more sustainable future for tourism worldwide.
