The Pakistan International Culinary Championship 2026 (PICC), organized by the Chefs Association of Pakistan in strategic partnership with the College of Tourism & Hotel Management, successfully concluded from February 9 to 12, 2026. Endorsed by Worldchefs, the four-day event emerged as one of the largest and most dynamic culinary gatherings in the region.
Moreover, the championship celebrated excellence, inclusivity, and innovation while strengthening Pakistan’s position in the global gastronomy landscape.
A Championship Reflecting Global Culinary Standards
With more than 5,000 participants competing in over 30 categories and aiming for 15 prestigious titles, PICC 2026 showcased Pakistan’s growing culinary strength. Students, professional chefs, and international teams participated with discipline and creativity. As a result, the competition reflected the true spirit of modern gastronomy.
Furthermore, Worldchefs Vice President Uwe Micheel served as Head of Jury, while Chef Muhammad Raees supported the judging process as Assistant Head. Therefore, international judging standards ensured credibility and transparency.
Institutional Collaboration for Youth Empowerment
The championship was conducted in collaboration with the Prime Minister’s Youth Programme and the National Vocational & Technical Training Commission. These partnerships reinforced the mission of youth empowerment through skill-based education aligned with global benchmarks.
Additionally, the event received strong support from national leaders and diplomatic representatives. Consequently, the culinary sector gained recognition as a strategic driver of economic growth, cultural exchange, and youth development.
Strong Industry Partnerships and Professional Execution
PICC 2026 was presented by National Foods and powered by Coca-Cola, Cheezious, K&N’s, and Nestlé Professional. In association with Young’s Food, Haier, Rose Petal Professional, Ambassador Commercial Kitchen Equipment, and Blue Band, the championship maintained high hygiene standards and professional excellence.
Therefore, the event ensured food safety, sustainability, and world-class operational quality throughout the competition.
Thought Leadership and Industry Dialogue
Besides competitions, PICC 2026 also featured two impactful panel discussions. The first session, “The Future of Pakistani Cuisine on the Global Stage,” focused on positioning Pakistan’s culinary heritage internationally.
Meanwhile, the second discussion explored global chef mobility, evolving culinary trends, and cross-cultural exchange. As a result, industry experts shared valuable insights about the future of hospitality and gastronomy in Pakistan.
Senses in the Kitchen: Celebrating Inclusivity
One of the most inspiring segments of the championship was “Senses in the Kitchen.” In this category, 25 visually impaired chefs competed across multiple disciplines. This initiative highlighted resilience, talent, and equal opportunity.
Consequently, the segment delivered a powerful global message about inclusivity and diversity in culinary arts.
COTHM’s Vision for Pakistan’s Culinary Future
According to CAP Founder and President Ahmad Shafiq, PICC 2026 aims to place Pakistani cuisine on the global culinary map. At the same time, it focuses on training youth according to Worldchefs standards.
Through strong partnerships, record participation, and global engagement, PICC 2026 has established itself as a premier regional championship. Ultimately, the event continues to celebrate innovation, inclusivity, and the future of gastronomy.
