College of Tourism and Hotel Management is delighted to welcome Mr. Fahad Ashraf, Vice President Coke Pakistan. Despite the high-profile challenges and rewards of running a portion of an international company Coke Pakistan, Mr. Ashraf said the part of the job he most enjoys is getting to serve in a mentoring role to others and helping in their professional development. College students met Mr. Fahad, who discussed his career path and answered questions about Coke’s operations and job opportunities.

CEO and founder of COTHM, Mr. Ahmad Shafiq offered brief welcome remarks before turning the session over to the students, highlighting that this important collaboration is truly about developing the next generation of hospitality leaders, and supporting and empowering them to transform the world for good. “It’s such a great opportunity for our students to hear people speak that have pivotal positions with some of the biggest companies in the world like The Coca-Cola Company,” Mr. Shafiq said.

“Mr. Ashraf offered insight that went far beyond my expectations, he spoke beyond the position description of his role as CEO and enlightened those present about the true character of a leader”, he further added.

We look forward to working with Mr. Shafiq to build relationships, foster international growth, and provide experiences for COTHM students,” said Fahad Ashraf. Vice President Coca-Cola shared enthusiasm for the opportunity to visit and believes it was valuable for everyone. “COTHM is one of the top training and teaching institutions in the country, which makes it a top choice for furthering our education and research initiatives for both students and faculty,” said Mr. Fahad. “I look forward to the next steps.”