PTDC Managing Director Rana Aftab Joins Tourism Leaders at COTHM Pakistan
Rana Aftab, Managing Director of the Pakistan Tourism Development Corporation (PTDC), joined a distinguished gathering of national and international tourism leaders at COTHM Pakistan to discuss the future of Pakistan’s tourism and hospitality sector.
The gathering brought together representatives from government, academia, diplomacy, international tourism training and professional education. It provided an important opportunity to discuss Pakistan’s tourism potential and the development of a skilled workforce.
The Rana Aftab PTDC COTHM gathering highlighted the importance of collaboration between national tourism institutions, educational organisations and industry professionals.
Tourism and Education Leaders Gather at COTHM
The distinguished gathering included Her Excellency Ina Lepel, Ambassador of Germany to Pakistan; Socrat Aman Rana, Secretary, Tourism, Archaeology & Museums Department, Government of Punjab; Prof. Dr. Muhammad Ali, Vice Chancellor, University of the Punjab; and Klaus Kreutz, International Tourism Trainer and Former GIZ/CIM Tourism Expert.
Their participation brought together valuable perspectives from government, higher education, tourism development and international professional training.
Furthermore, the interaction demonstrated the importance of cooperation between tourism institutions, educational organisations and industry leaders.
Developing Pakistan's Tourism Potential
Pakistan has significant potential as a tourism destination, with its cultural heritage, historical locations, mountains, diverse landscapes and unique regional experiences.
However, tourism development requires more than destinations and infrastructure. It also depends on professional education, skills training, destination development and qualified human resources.
Therefore, developing a skilled workforce remains essential for the long-term growth of Pakistan’s tourism and hospitality industry.
COTHM's Commitment to Tourism Education
COTHM Pakistan continues to focus on preparing students and professionals for the evolving requirements of the tourism and hospitality industry through quality education, practical training and industry engagement.
With stronger collaboration between government institutions, academia, industry and international partners, Pakistan can continue developing its tourism potential while creating meaningful opportunities for young and skilled professionals.
