COTHM Global UNWTO Membership Marks a Historic Milestone for Pakistan
A proud and historic moment for Pakistan — COTHM Global has officially earned the prestigious Affiliate Membership of the United Nations World Tourism Organization (UNWTO). This remarkable achievement makes COTHM the first-ever Pakistani hospitality and tourism education institution to receive this global honor.
COTHM’s Global Recognition Announced at UNWTO General Assembly
The milestone was announced during the 26th UN Tourism General Assembly held in Riyadh, Saudi Arabia.
At the prestigious ceremony, COTHM Global Founder, President & CEO Ahmad Shafiq received the official UN Tourism Affiliate Membership Certificate, proudly representing Pakistan on the world stage.
He was joined by PTDC Managing Director Rana Aftab, signifying Pakistan’s growing collaboration and representation at international tourism platforms.
Strengthening Pakistan’s Global Identity in Tourism Education
This achievement not only uplifts COTHM Global’s international standing but also strengthens Pakistan’s global identity in tourism and hospitality education. As a newly inducted Affiliate Member, COTHM joins an elite network of nearly 500 global institutions, including around 124 top universities and research bodies that shape global tourism policies, innovation, and sustainable development.
Opening New Doors for Students and Professionals
The UNWTO membership opens worldwide pathways for COTHM students, faculty, and industry partners, giving them access to global research, learning, and collaboration opportunities. Moreover, this affiliation will allow COTHM to contribute to UN Tourism’s initiatives on sustainability, innovation, youth development, and future skills—fields that define the future of global tourism.
A New Chapter for Pakistan’s Tourism Future
This membership represents a new beginning for Pakistan’s tourism education sector. It highlights COTHM’s commitment to aligning with international standards of excellence, innovation, and global connectivity.
As COTHM leads with vision and dedication, Pakistan rises on the global stage—empowering students and professionals to become future leaders in hospitality and tourism.


